If your non-profit organization or charity wants to host a fundraiser, gala or benefit auction, hiring a professional benefit auctioneer will pay for itself.
Auctioneers do more than talk fast. They provide advice about what to do before, during and after a fundraising event to ensure guests leave satisfied and to maximize revenue for your organization.
It can be tempting to try to do it all yourself or with a small committee of people. But why hold the event if you don’t want to get the most out of it? Auctioneers have the experience and expertise to ensure the benefit event meets or exceeds your fundraising goals.
Still not convinced? Here are a few more reasons auctioneers can ensure your fundraiser is a smash success.
Bring energy and enthusiasm to the event
If you want people to bid, they have to get pumped up. Auctioneers know how to build the energy in a room and show your guests a good time. They not only conduct the auction, but they entertain, too. Their showmanship, charisma and fun personalities will have your audience bidding, competing and enjoying themselves.
Sell items and get the most from them
Auctioneers know how to encourage guests to bid without putting the pressure on. They learn your organization’s mission, vision and objectives beforehand and know how to craft the right message to appeal to people to open their hearts—and wallets. You already have a great cause. Let an auctioneer illustrate it for the audience. This expertise will help ensure you get the most out of every item in your live auction.
Provide consultation services
Professional benefit auctioneers do more than show up and conduct the live auction. Many offer their consulting services in advance to ensure the entire event runs smoothly. From how to run a quick check-in process to developing a detailed timeline for the night, they offer their expertise to make sure guests have a positive experience at your event.
Offer special appeal expertise
A fundraising event typically consists of two parts: the live auction, where guests bid on items, and the special appeal. The special appeal goes by many names, such as the ask, paddle raise, fund-a-charity or fund-a-need. It means a call for donations in a descending dollar amount for a specific cause or purpose, such as building a school or fixing a well. Donors pledge to donate a set amount, such as $10,000, $5,000, $2,500 and so on, and it can raise a lot of money in a short amount of time. But it takes an expert to get it right. Professional benefit auctioneers know how to use a persuasive tone of voice and the right message to encourage people to donate, and to ultimately raise more funds for your charity.
Ensure guests leave happy
Raising funds for your organization is what the night is all about. But, even better, when guests have a good time, they’re more likely to return to your event next year. Auctioneers can offer their professional advice to ensure guests start off the event happy and leave happy. Maybe they’ll even ask their friends to come next year.
Find a benefit auctioneer in your area through the National Auctioneers Association.